Inktomi strives to provide the
best search experience on the Web by directing searchers to
high-quality and relevant Web content in response to a search query.
Pages Inktomi Wants Included in Its Index
Original and unique content of genuine value
Pages designed primarily for humans, with search engine
considerations secondary
Hyperlinks intended to help people find interesting, related
content, when applicable
Metadata (including title and description) that accurately
describes the contents of a Web page
Good Web design in general
Unfortunately, not all Web pages contain information that is
valuable to a user. Some pages are created deliberately to trick the
search engine into offering inappropriate, redundant or poor-quality
search results; this is often called "spam." Inktomi does not want
these pages in the index.
What Inktomi Considers Unwanted
Some, but not all, examples of the more common types of pages that
Inktomi does not want include:
Pages that harm accuracy, diversity or relevance of search
results
Pages dedicated to directing the user to another page
Pages that have substantially the same content as other pages
Sites with numerous, unnecessary virtual hostnames
Pages in great quantity, automatically generated or of little
value
Pages using methods to artificially inflate search engine
ranking
The use of text that is hidden from the user
Pages that give the search engine different content than what
the end-user sees
Excessively cross-linking sites to inflate a site's apparent
popularity
Pages built primarily for the search engines
Misuse of competitor names
Multiple sites offering the same content
Pages that use excessive pop-ups, interfering with user
navigation
Pages that seem deceptive, fraudulent or provide a poor user
experience
Inktomi Guidelines
Inktomi's policies are designed to ensure that poor-quality pages do
not degrade the user experience in any way. As with Inktomi's other
guidelines, Inktomi reserves the right, at its sole discretion, to
take any and all action it deems appropriate to insure the quality
of its index.
Treatment of Paid Content
Inktomi designed its Index Connect and Search Submit programs to
improve the quality of its search databases and thereby enhance the
search user experience. Therefore, URLs submitted via Index Connect
and Search Submit are subject to these rules and any other
additional rules or policies adopted by Inktomi from time to time.
